how to get business and creative teams to collaborate with left and right brain thinking
What if your business management team could think more like your creative team by tapping into right brain imagination? and your creative team could think more like your business team by tapping into the left brain logic?
It?s happening more and more often in companies today. And this kind of cross-functional thinking and collaboration is generating remarkable business results.
Our panel of experts will address the challenges they?ve faced in aiming for this standard of collaboration between creative and management teams. They?ll also offer insights into the conditions and processes that support a whole brain approach to branding.
Jeff Cohen, Vice President and General Manager Specialty Lenses, CIBA Vision (A Novartis Company), will moderate a discussion among panelists Stephen Beshara, Senior Vice President, Chief Branding Officer at TurboChef; Moira Cullen, Design Director, Coca-Cola North America; Sylvie Hamel, Manager UPS Brand Management; and Kit Hughes, Interactive Art Director at Philips Design.
Event fee includes lunch.
Maggiano's Little Italy - Buckhead
3368 Peachtree Rd., Atlanta, GA 30326
AGENDA
Lunch served: 11:30
Introductions: 11:40
Panel Discussion: 11:50
Q&A: 12:45 - 1:00
